Minh - Mini Vietnamese Boy Cultural Doll (coming soon)

Meet Minh – our first Vietnamese boy doll, dressed in a royal blue áo dài and khăn đóng headpiece. Minh celebrates Vietnamese culture with a bold design made just for kids who want to see themselves reflected in the toys they love.

Joeydolls Cultural Asian Dolls is proudly and officially a Gold Winner of the prestigious Mom’s Choice Awards®, and NAPPA Awards 2024, setting the gold standard for family-friendly toys and championing diversity and representation. 

ABOUT THE FOUNDER

I’m Samantha, an entrepreneur, business owner, and mother of two beautiful girls.

My journey began in Melbourne, Australia, and led me to Toronto, Canada. As a mother, I’m dedicated to raising confident girls who take pride in their identity and heritage.

The idea for Joeydolls took root during the pandemic, a time when my photography and videography business came to a halt. Witnessing the surge in Anti-Asian hate worldwide while being confined at home, I felt a deep need to make a positive impact. That’s when I decided to pivot and channel my passion towards combating racism, colorism, and nurturing a sense of worth and love among young children. Joeydolls became my platform to achieve this, while also celebrating the beauty of Asian culture.

At Joeydolls, we firmly believe that diversity is not just an option; it’s an absolute necessity when it comes to children’s toys. We recognize the importance of children seeing themselves represented in the toys they play with, fostering a sense of value and belonging in society.

Our mission is simple: we want every child to feel great about themselves, and we believe that celebrating every culture is a vital part of achieving that goal. True happiness, in our eyes, is when children are comfortable and confident in their own skin.

That’s why we’re here to offer you a delightful and playful representation of Asian culture. Asia boasts an incredibly rich tapestry of traditions and history, and we are here to celebrate its vibrant diversity.